Digital Marketing Manager Full Time

YOUTH ENDOWMENT FUND CHARITABLE TRUST

The Youth Endowment Fund

Digital Marketing Manager (Full time)

Reports to: Public Affairs and Communications Lead

Salary: £41,000

Location: Central London, Hybrid

About the Youth Endowment Fund

We’re here to prevent children and young people becoming involved in violence. We do this by finding out what works and building a movement to put this knowledge into practice.

In recent years violent crime has risen significantly. Homicides, assaults, robberies and offences involving weapons have all seen sustained growth. We have also seen large increases in violent crime involving children and young people. This is a tragedy. Every child captured in these numbers is an important member of our community and society has a duty to protect them.

The Youth Endowment Fund (YEF) is a charity with a £200m endowment and a mission that matters. We exist to prevent children and young people becoming involved in violence. We do this by funding great initiatives, finding what works and then spreading great ideas.

The Communications Team is critical to us spreading these ideas. We can only reduce violence if people hear about what works and put it into practice. We need youth-workers, police, social workers, policy makers and headteachers to know what works to reduce violence. Your job is essential to this.

Your job is to make sure that people working with children come to our website and come across our content. In particular you will help to ensure that people visit the Toolkit section of our website both through creating direct channels and ensuring that our charity is highly ranked when people search for information about violence involving young people. You will drive up unique monthly visits to our website. You will also contribute to the redevelopment of the YEF website in order to ensure that we can secure desired engagement rates amongst priority audiences. You will be a key part of our team.

Key responsibilities

• The core of your job is to ensure that our most important audiences are directed to the Toolkit section of the charity’s website.
• To develop and implement a digital communications plan to communicate with YEF’s priority audiences.
• To lead on the promotion of search engine optimisation for the charity and instigate specific tactics to raise the charity’s overall search rankings and unique website visits.
• To make recommendations for the further development of YEF’s website in order to further our communications goals.
• To expand YEF’s visibility on Twitter and increase shares and comments for our content.
• To monitor and evaluate our performance across digital platforms in order to expand the number of unique site visits to our Toolkit and make recommendations to the Communications Lead.
• To contribute to communications strategy discussions with colleagues in the Toolkit and Change teams.

About you

You have

• You don’t want your days to pass without making a difference. You want to play a significant part in a charity that is making a difference.
• A demonstrable track record of substantially increasing engagement levels with an organisation’s website and online content at a national charity over a sustained period.
• At least five years’ experience in a digital marketing role.
• An understanding of how digital marketing tools sit in the context of a wider audience engagement strategy.
• A strong understanding of search engine optimisation techniques.
• You have experience creating social media assets (using software such as Canva or Adobe Illustrator).
• You have an eye for design and can use your creativity to create social media graphics that captures people’s attention, brings our narrative to life and highlights our key messages.
• A track record of increasing audience engagement on Twitter and Facebook platforms as measured by shares, comments, followership and retweets.
• Evidence that you have used analytics to drive up online engagement across a range of channels.
• You are committed to equality, diversity and inclusion. You believe and act in a way that celebrates and encourages a range of experiences, backgrounds and values.

You may have, but they are not essential:

• A qualification in digital marketing.
• Past experience of using Salesforce for marketing campaigns.
• Digital marketing experience in an organisation whose audiences include youth workers, teachers or the police.

While it’s not a criterion, we’re especially interested to hear from applicants who have lived experience of youth violence.

It’s also important to us that the people we hire do not discriminate. We believe in being inclusive and giving everyone an equal chance to succeed. Applications are welcome from all regardless of age, sex, gender identity, disability, marriage or civil partnership, pregnancy and maternity, religion or belief, race, sexual orientation, transgender status or social economic background.

We’re open to candidates who reside outside of the London commuting area who are willing to travel into London on an as-needed basis.

Additional benefits include

£1,000 professional development budget annually, 28 days plus Bank Holidays, four half days for volunteering activities.

Hybrid working details

The office is based in Central London. Those living in and around London are expected to be in the office a minimum of 2 days per week. If you live outside of London and work remotely, you’ll be expected to work from the London office 2 days per month.

If you’re interested

To apply, please send a CV and cover letter, and complete the monitoring form click on “Apply for this” button on our application page by 9:00am, Tuesday 9th May 2023.

You should also include the contact details of two referees, one of whom must be your current or most recent employer. Referees will only be approached with your express permission.

This role is advertised as full time at 37.5hrs per week. As part of our commitment to flexible working, we will consider a range of options for the successful applicant. All options can be discussed at interview stage.

You will also be required to provide proof of your eligibility to work in the UK.

Interview process

Interviews will take place the week of the 15th May 2023.

Personal data

Your personal data will be shared for the purposes of the recruitment exercise. This includes our HR team, interviewers (who may include other partners in the project and independent advisors), relevant team managers and our IT service provider if access to the data is necessary for performance of their roles. We do not share your data with other third parties, unless your application for employment is successful and we make you an offer of employment. We will then share your data with former employers to obtain references for you. We do not transfer your data outside the European Economic Area.